Marketing Automation Platform for the National Gallery

Title

Marketing Automation Platform for the National Gallery

Stage

award, contract

Buyer

National Gallery

Buyer id

GB-PPON-PGYR-7259-GLQG

Status

complete

Category

not on file

CPV

not on file

CPV in words

not on file

Estimated value

not on file

Currency

not on file

Released

2026-09-29T15:07:51+01:00

Tenders close

not on file

Contract starts

not on file

Contract ends

not on file

Procedure

Competitive flexible procedure

Description

We are appointing an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform is able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys. The platform will: • Enhance and support our existing tech stack; • Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase; The same platform offers a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure. We are appointing a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term

Open Contracting ID

ocds-h6vhtk-06848e

• DOTDIGITAL EMEA LIMITED (company), by the party id in the notice · uk companies house, read 2026-10-04

Cite as

Find a Tender (UK above-threshold notices) (UK Cabinet Office, Find a Tender Service), pages.json, sha256 3fa091d38652, published 2026-10-04

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