Media Partnership

Title

Media Partnership

Stage

award, contract

Buyer

1

Buyer id

GB-PPON-PQGC-5667-VDDT

Status

complete

Category

not on file

CPV

not on file

CPV in words

not on file

Estimated value

not on file

Currency

not on file

Released

2026-09-28T03:50:29+01:00

Tenders close

not on file

Contract starts

not on file

Contract ends

not on file

Procedure

Competitive flexible procedure

Description

Nest is seeking a strategic media partnership to support the development and delivery of its FY2026/27 brand activity. Nest exists to ensure everyone has access to a workplace pension and to build financial peace of mind for all. As a public service organisation with over 14 million members, Nest has a significant opportunity (and responsibility) to help UK workers feel confident, informed and reassured about their pensions. Historically, Nest’s growth has been driven by automatic enrolment, with limited focus on brand building or direct engagement with members. As a result, brand awareness and understanding remain low, and competition within the pensions market is increasing. This opportunity seeks to address that challenge by delivering a content led, trust building media partnership that helps people notice, understand and feel reassured about their pension, and take small positive actions. The partnership should align with Nest’s purpose, support long term brand building, and deliver meaningful attention among priority audiences within credible, brand safe environments

Open Contracting ID

ocds-h6vhtk-069dea

• GLOBAL MEDIA GROUP SERVICES LIMITED (company), by the party id in the notice · uk companies house, read 2026-10-04
• GUARDIAN NEWS & MEDIA LIMITED (company), by the party id in the notice · uk companies house, read 2026-10-04

Cite as

Find a Tender (UK above-threshold notices) (UK Cabinet Office, Find a Tender Service), pages.json, sha256 3fa091d38652, published 2026-10-04

Copy