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Contracts Finder (UK below-threshold and wider public-sector notices)

National Marketing Campaign Services

Title
National Marketing Campaign Services
Stage
award
Buyer
Office for National Statistics
Buyer id
GB-GOR-D303
Status
complete
Category
services
CPV
79341000
CPV in words
Advertising services
Estimated value
1000000
Currency
GBP
Released
2026-09-17T14:39:36+01:00
Tenders close
2026-08-18T12:00:00+01:00
Contract starts
2026-09-07T00:00:00+01:00
Contract ends
2029-09-06T23:59:59+01:00
Procedure
Call-off from a framework agreement
Description
The Office for National Statistics is looking for an innovative and creative communications supplier to encourage a missing generation of 18-34s to respond to its surveys, in a game-changing effort to overcome declining survey participation. The supplier will use its expertise to develop a campaign strategy that speaks to this hard-to-reach group using a range of highly targeted and broadcast media. This is a vital ONS campaign that will not only aim to increase survey participation and trust in the ONS, but learnings will also be used to inform future campaigns and lead into Census 2031 planning and campaign development. The supplier should have an in-depth understanding of how to engage with 18-34-year-olds and a track record of successful behaviour change campaign, particularly amongst this age group. The Contract will be for an initial 1-year period with an option to extend in 1 yearly increments reviewed on an annual basis. (1+1+1) The maximum contract value is £1,000,000. The Contract was offered under Government Commercial Agency Communications Marketplace DPS - Agreement ID: RM6124 these will be the Terms and Conditions which will govern any resultant Contract.
Open Contracting ID
ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39

Where this comes from

Register
Contracts Finder (UK below-threshold and wider public-sector notices)
Publisher
UK Cabinet Office, Contracts Finder
File
pages.json
sha256
9eef7d9a9a44
Size
7175467 bytes
Published
2026-10-03
Read
2026-10-04T17:37:30.164Z
Source file
Source file retained · verify
Refresh due
2026-10-18

Open Government Licence v3.0, per the service's API documentation: free reuse with attribution.

Cite as

Contracts Finder (UK below-threshold and wider public-sector notices) (UK Cabinet Office, Contracts Finder), pages.json, sha256 9eef7d9a9a44, published 2026-10-03

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